A website that is mobile-friendly and responsive so that it displays effectively on all devices is crucial. There are incredibly significant benefits in terms of visitor engagement and lead or sale conversion. There are still a surprising number of websites online that aren't mobile-friendly. The following article tackles four of the most commonly asked questions about responsive web design by going back to the basics.

1. What Is Responsive Website Design?

Websites that are built according to responsive design can be viewed on any screen size regardless of what computer it was built on. This provides an enhanced user experience for potential customers who are visiting your website from a smartphone or mobile device.

Contrary to popular belief, most business websites are not mobile compatible and therefore will not render properly on mobile devices or smartphones despite the increase in the use of mobile devices and responsive websites.

2. What Are The Differences Between A Responsive Website And A Regular Website?

The layout and framework of websites used to have a 'one size fit all' approach before responsive web design techniques were developed. Since people viewed most websites on a desktop or laptop up until recently, this was the case.

A non-responsive website, however, would require users to zoom in to read the text and click on links if viewed on a mobile device. Non-responsive websites lead to a frustrating user experience and cause many people to leave in favor of mobile-friendly websites.

According to a recent study by Google:

• 48% of users feel frustrated and annoyed when they visit a non-mobile-friendly site
• 36% say they felt like they wasted their time on the site
• 52% said a negative mobile experience led them to reduce engagement with a company
• 48% said that a site that did not work well on their smartphones made them feel like the company didn't care about their business

Having a responsive mobile website can mean the difference between you and your competitors.

3. Responsive Web Design: How Does It Work?

During the development of responsive web design, a web developer includes instructions (line of code) that allow the web design to re-size depending on the device being viewed. The most common way to do this is by resizing images and navigation items on the page. Ethan Marcotte wrote The Manifesto of Responsive Design, which describes the way multiple web development techniques are combined for this purpose.

In order to achieve the best results in responsive web design, you should focus on mobile-first design. Websites are now being designed first for mobile devices and then adapted for larger screens like desktops. This practice has been supported by customer feedback, as 85% of website visitors believe a company's mobile website should be on par with or even better than their desktop website.

4. How Can A Responsive Website Benefit My Business?

An optimized mobile-friendly website is essential not only for providing a good user experience but also for being found online since it's now an essential part of good SEO (search engine optimization). More than 20% of Google searches are conducted on a mobile device, and Google launched Mobile friendly badges in its search results to help users on mobile devices.

Mobile websites are more likely to receive traffic from search engines than non-mobile websites. Your business will benefit from increased traffic and sales as a result of an increase in traffic.

As a mobile-friendly shopping cart will result in a more intuitive checkout process, responsive website design is particularly beneficial for eCommerce websites. The result will be an increased conversion rate and a reduced cart abandonment rate, which will increase sales. 62% of companies that designed mobile-specific websites experienced increased sales, according to eConsultancy.

The most important thing you can do for your website, whether it's your first or you've already got one, is to make it mobile-friendly and responsive. For your customers to enjoy an optimal mobile experience, you should work with a web design and web development company that specializes in responsive WordPress websites and has a team of experienced responsive website designers and developers.




We're an award-winning design agency specializing in mobile UX and responsive web design. We have been providing mobile-friendly websites to our clients since the day responsive web design became a fad. We're here to make sure your mobile customers love your site just as much as you do.