10 ESSENTIALS OF A SUCCESSFUL WEBSITE
A study found that 90% of the websites a person visits are visited in under seven seconds. You don't have a lot of time to explain who you are, what you do, and why you're the best choice. The following eleven building blocks of a successful site should be understood.
1. Appropriate elevator pitch
Focus on honing the core marketing message and making sure the tagline and the first two sentences of your website copy communicate your brand credibility and impact effectively describing your company's specialty and target audience. In a limited time, there's a lot to say, so your pitch must be succinct and compelling.
2. Clarify the call to action
In the case of marketers and business owners asking, “Why isn’t my website converting?” The answer is usually a lack of calls to action. There are many types of call to action (CTA), but often the best website uses value-driven CTAs that subtly invite visitors to take the next step. Calls to action engage visitors and guide them through the conversion process. Visitors need specific information before making a purchase or submitting a form, smart calls to action anticipate the visitor's next step and gently guide them through while providing the information they are seeking.
In the simplest form, every good web designer would advise you to have your phone number visible on each page. The footer of each of your pages should include your contact information as well as quick links to your most valuable content. For mobile, prospecting is even more essential, since sometimes they are just looking for an address, phone number, or hours.
3. Monitor your conversions
It is crucial to emphasize conversion tracking because it is so often overlooked and yet it is so easy to use.
Even if your website design is simple, it is important to know how many inquiries and sales you receive through the site, where those visitors come from, and how much it costs to acquire them. Your marketing spend can be measured accurately, any changes made to your design or your online marketing evaluated, and the underlying success of your site evaluated. It is the responsibility of your designer to assist you with tracking conversions.
We make two big mistakes with our About Us pages: they are rarely exciting, and they do not showcase our customers. A company's About Us page should include more information about its customers than its company, although this may seem counter-intuitive.
Customer service is why you are in business. By logical extension, you're About Us page is also about your customers. It's not to say it shouldn't be an engaging portrait of the personalities behind your company, since people want to learn about the people they'll work with, but they want to also know how those people will make their lives better. The About Us page, like the rest, should describe how visitors can benefit from all the information you present. You will be able to get the most out of your About Us page by having it designed by an experienced web designer.
4. Content of High Quality
The quality of your content is vital to the success of your marketing efforts. Without it, you cannot tell your story, engage your target market or explain your brand's value proposition. You should make everything useful, informative, and engaging.
The content should be easy to read, delivered in portions that customers can handle, and delivered at times that are convenient for them. The content should be a powerful guide to the purchase experience and should work together seamlessly with the design and brand. Content of high quality demonstrates authority and integrity, and visitors are more likely to purchase from businesses that invest the time and energy into sharing their message in an intelligent and appealing way.
5. Stunning visual design
Visitors will be more likely to stay if it is aesthetically appealing and visually engaging. They will also be more likely to return and share it with others. You can easily establish the quality of your business and product with a visually appealing and innovative design.
A good design focuses on how visual design has an impact on a visitor's emotional response to your business. Visitors will subconsciously and consciously perceive your company as below average if your design has a below-average visual appearance. Templates follow the same principle. Your website should truly reflect your individual brand, as well as visually communicate your point of difference if you want to stand out from the competition. The hiring of professional web designers can be very beneficial for your visual design.
6. Logical User Experience
A website that is built to meet visitor targets will encourage visitors to interact and increase conversions. Do you know why they came to you in the first place? How can you help them? You should anticipate your customers' needs and deliver the right solutions, so look at it from their perspective and ensure your web designers are following suit.
Visitors need to have easy access to the information they need, whether it's contact information, product specifications, or prices. The ultimate goal of user experience is to provide your prospects with what they need long before they even realize they need it. In addition to designing, your web designer will be knowledgeable about the ways to improve the user experience. Web design has evolved from just being focused on aesthetics to also consider the functionality that can offer at the front end. Even the simplest of sites should take user experience into account when designing their layouts and overall designs.
7. Mobile-Friendly Design
At any given time, more than 50% of those on the internet use a Smartphone or tablet. Tablet users convert at higher rates than desktop users, according to research. Mobile-friendly sites are not just viewable, but also responsive.
A responsive web design ensures that you are delivering content effectively on any device. The custom mobile design may be needed for complex designs, however in no instance should mobile users be forced to view the desktop version. Websites designed for desktops are awkward to use on mobile devices because menus, links, and search functionality are difficult to use. You can ask your developer whether a mobile site or a responsive site is more appropriate for your particular circumstances.
8. Custom CMS & Stable Structure
Your site's platform can greatly affect both its usability and how efficiently it can be updated and interacted with. Your site's performance cannot be overstated without this structure. For e-commerce websites, this is particularly important. The following features are essential for posting content, optimizing for search engines, and resolving errors.
The following features are important to look for when choosing a content management system (CMS):
• Mobile-friendly with simple content editing
• Quick load times
• Popular among users, designers, and developers (such as WordPress)
• Developers actively support the software and update it frequently
9. Marketing Strategy Planning
You can't rely on your online presence alone to drive customers and sales. A strategy is needed to determine if your content is broadcast, search engine traffic is attracted and visitors are converted into customers.
You have a wide range of options to advertise such as pay-per-click (PPC), search engine optimization (SEO), email marketing, and social media. Certain strategies will be more effective for your business and industry than others. The key is to experiment with all the channels available to you to find your sweet spot. Ultimately, you have to discover what works best for your target audience through trial and error.
10. We're your web design company
You will be able to implement everything we discussed with the help of an excellent web design company. Your site does not have to be well-written, designed, or marketed. If you invest in a good web developer, you'll save time in the short term and money in the long term.
Inquire before hiring a web designer about their understanding of these essentials, how they plan to integrate them, and their past success. When talking to web designers, check out their recent designs critically and beyond their quote. Seek out web designers who are well established and have extensive experience working with businesses similar to yours as well as good references and portfolios. A partnership with the right web design company will put you in the very best position to ensure your website is a success.
WHAT MAKES US DIFFERENT
When we deliver our work, our service does not end. Whenever you need new ideas, we are here to bounce around ideas with you and offer support for the lifetime of your website with us.
DEPTH OF EXPERIENCE
We have been designing websites for over a decade, so this isn't our first rodeo. From design to functionality to workflow, hosting, and support, we found that experience counts in this industry.
Our lives would not be the same without you! No way! With Bright Vision Technologies, you'll get one-on-one time with your designer so we can design a website you'll love and so you can experience the personalized service we're known for.
You can update your website yourself, from any device. It's simple. WordPress is our core backend software. WordPress provides stability, security, and flexibility.
In the business, we have the best process and methodology for web design. Our products have been thoroughly tested and proven to work.
PROMISE OF HAPPINESS
Your website design should make you happy. You can count on us to capture your vision and make it known to the world. Our unlimited design revisions ensure that the design is perfected until you're happy with it.
OVER 10,000 COMPANIES & LEADING BRANDS TRUST US
SERVICES FOR WEB DESIGN
As award-winning web designers, we're committed to delivering stunning design and a personalized approach to making your business stand out. No client is more important to us than seeing them succeed online, and our expertise and experience enable this to happen. We have grown over 10,000 companies online since our launch in 2016.
And that’s a lot, we are really excited about it!
We make your online presence look good
Everything we do for you is aimed at helping you succeed online as a business owner. It's our passion to share our experience, wisdom, and love for the internet with you so that you have the best experience possible. As we began our business, we wanted to show people how they can easily have an excellent online presence and rely on it to help their business grow. Business owners often lack the time to devote to web design, but that can help them duplicate their efforts and can increase their leads without much extra effort.
Introducing Top Web Design Company
Our websites look great and actually work to grow your business, by combining great design with the latest online marketing trends. For over 6 years, we have helped over 4000 businesses get online, and our designs and development processes have been optimized, tweaked, and improved. Therefore, we are confident we can assist you.
From the Ground Up, plan your website Now!
From the branding to the development, and then marketing, we will develop an online strategy that meets your business's needs. Powered by WordPress, our services offer extensive functionality such as sharing content, creating newsletters, displaying menus, offering subscriptions, and more. Online storefronts specifically designed to manage and sell products online are our eCommerce websites. Our team will advise you on the best path to follow for your web development project.